Series Week 12SCIENCE COMMUNICATION
Science Communication

The Term 'Natural' Has No Scientific Meaning in Food Labeling and Its Continued Regulatory Use Is Indefensible

FDA, FSANZ, and EU regulators all permit 'natural' on labels without a defensible scientific definition. The term functions as a marketing premium, not as a content descriptor. The case for retiring it.

Scheduled publication Goes live Thursday, July 2, 2026. Approximately 15 min read on launch.

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