Series Week 12SCIENCE COMMUNICATION
Science Communication
The Term 'Natural' Has No Scientific Meaning in Food Labeling and Its Continued Regulatory Use Is Indefensible
FDA, FSANZ, and EU regulators all permit 'natural' on labels without a defensible scientific definition. The term functions as a marketing premium, not as a content descriptor. The case for retiring it.
Scheduled publication
Goes live Thursday, July 2, 2026. Approximately 15 min read on launch.
Already published in this series
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